HOPE IS NOT A STRATEGY
LET’S FACE IT – traditional approaches for job search are outdated and not helping the thousands of professionals who are STILL unemployed or underemployed in what is becoming one of Alberta’s worst ever recessions.
Why? Because 2017 is a completely different playing field.
THE PERFECT STORM
A huge paradigm shift has swept in with a whole new future of work. Job search and career management has changed forever and it will especially be felt in Calgary in 2017. What worked 5 years ago doesn’t work today. Here’s what we’ll see. As a matter of fact, it’s happening already:
- 9 to 5 jobs and jobs for life - are going the way of the dodo bird.
- Hidden job market - more people are landing jobs that are not advertised or created yet.
- Value vs loyalty. You’ll be rewarded for the value you bring vs loyalty or time spent. If you don’t know your value, you won’t attract the best opportunities because you will need to educate someone on why they should hire you.
- Knowing your value – and your brand – will be everything in 2017. To own your brand, you need to own your weirdness. This means discovering (vs apologizing for) your talents and passions.
- Discontinuous career paths. Expect many jobs and many careers over a lifetime.
- Flexible work. There will be more contractors, part-time work and job sharing. Keep an eye out for more “portfolio workers” and “career passports”.
- Career security replacing job security (millennials are especially comfortable with this). As a result, more people will be jobless but not workless.
- Demonstrate learn-ability. The capacity to learn is more important than skills.
- Different hard and soft skill sets. Along with the rise in more strategic, specialist and technical jobs and cloud computing will be an increased demand for soft skills such as creativity, communication, innovative thinking.
- Machines replacing jobs. More white collar admin jobs will be replaced by machines. Plus, some studies have shown that 65% of primary school kids will work in jobs that don’t yet exist!
- Work with a purpose. More people are demanding work that makes an impact in the world congruent to their values.
- Unpredictable labor markets. New technology will cause major disruptions, causing highly unpredictable labor markets.
- The job lottery. Spinning your resume on social media usually doesn’t work and can be likened to playing the job lottery.
What does all this mean for Alberta’s workforce?
- 2017 in Calgary is about transferrable skills and being able to market value, or “secret sauce” vs your education, profession or last job title. You have to stand out because it’s so competitive. You must know your “Wow! Factors!”, as we call them.
- Life long learning is going to be key – use any down time to upskill or reskill.
- The best of everyone has an agent – rock stars, athletes, actors. Professionals will be no different and will have professional career agents to help manage their careers – they can’t do it alone, nor should they expect to. Maintaining a professional network will be key.
You wouldn’t do your own plumbing unless you were a plumber. The same applies to managing your own career. You’ll need to engage advocates or professionals to help you.
The new reality of job search in 2017 is that you need to be SMART, STRATEGIC AND PROACTIVE. So, remember your value, create a strong brand that has targeted market appeal, and appoint a team to proactively and strategically market you to industry.
And when you make it up the ladder, make sure to offer a helping hand to those still trying to make the climb.
If you have any questions about this sometimes daunting process of outplacement, transition and/or transformation, please contact firstname.lastname@example.org.
Jackie Rafter, President
Higher Landing Inc.
Higher Landing Tweets @Higher_Landing