We all have our favourite products and toys. These products most likely sparked our interest because they looked great to us and we recognized their value. We spend a lot of time buying, researching and understanding the products we buy, but the most important product someone could buy is a “professional.”
A lot of professionals in career transition overlook the importance of their value, and how they communicate it. THIS is the reason they aren’t getting a job. Professionals need to sell themselves like a product. Too often, those who get laid off in their profession aim to find the same position in another company -with the same approach to the previous job.
This strategy doesn’t work anymore. Remaining valuable in your current profession or another one is the new game which most professionals don’t know how to play.
Higher Landing has a clear proposition for solving this recurring issue: forget career transition, and start transforming your career. In this rapidly changing economy, we need to strategically differentiate ourselves from vast competition.
We need to be smarter and more strategic about how we articulate and market ourselves to those who will appreciate our unique brand value. The best branded professionals know who they are, and who they are not. They know their brand won’t appeal to everyone. And that’s ok.
We want you to ‘land higher’. To do this, you must think of yourself as a product you are taking to market.
Here are Higher Landing’s three steps to hacking the system to become someone companies can’t do without.
Step One: know what the product is – WHO ARE YOU?
Higher Landing starts with one question: “Who are you?”. You’d be surprised at the number of highly accomplished professionals who can not answer this question. This is your brand. How can you sell a product to someone if you don’t know its value? You need to start with an audit of your soft skills and your hard skills, your interests and passions, what’s important to you - and why? Know what you should you do, rather than what you can do. It could be your impeccable technical skills or your burst of charisma that closes deals. By asking these key questions, you’ll delve deep into figuring out how you are a superstar amongst your peers.
Step Two: PACKAGE THE PRODUCT
Once you know what the product is, and what makes it so great, it’s time to package it. We call this the “lipstick” stage. It includes many facets of visual, verbal and online branding such as your resume, social media profile, your communication style and how you show up. All packaging must be consistent with your brand including your identity and purpose. When all this is aligned, you are ready to take the product to market!
Step Three: strategically market the product
Who will value the product? Once you’ve properly packaged yourself and you know your unique value, you are ready to take yourself to market - and not before! This is the most critical step in your job search and it’s where many people fail. You need to develop a go-to-market strategy that identifies who would value you as a product – which companies, which industries and which people need to know about you? How will you approach them? How will their organization be different with you in it? Until you’re able to answer these questions, you’re probably not ready to market yourself.
Congratulations! You now know your brand and where your most valuable positions lie. To get hired, you need to effectively communicate and strategically market your value to key decision makers who will appreciate your value.
Many professionals are not fulfilled in their current jobs. These people are probably not living their purpose. True success comes when you are in a position where you love what you do and you are amazing at it! The right career is out there for you and if you combine the value you have with a job that appreciates your value, you will land higher.
If you have any questions about the often daunting process of outplacement, transition and/or transformation, please contact firstname.lastname@example.org.
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